Search engine marketing (SEM) refers to the process of improving your standing on search engine results pages through internet marketing. This marketing generally consists of paid placement and advertising. Search engine optimization (SEO) refers to the process of improving your website’s standing on search engine results pages through the use of keywords. This process is free and can be achieved somewhat easily.
At studio 2108, we advise our clients on how best to use search engine optimization. We have found this process to be very successful as we use it for our website. For more information on SEO or SEM, call (314) 865-5088.