“What is the 8?” This page helps explain why the 8 is used and how it has become our icon.
In 1998, Wayne chose a name and starting doing business as Studio 2108, because he was running his freelance graphic design business from his home at 2108 Lafayette Avenue.
In 2008, Studio 2108 found the perfect office at 1808 Chouteau Avenue – more about the history of the building.
A few people asked, “Will you change the name of the company due to the address?“ - No way! We love it! Not to mention, our search engine results are too good to lose after 12 years of using the name Studio 2108.
As you can see the 8 keeps showing up and we have decided to make it our icon. We have used the stylized outline 8 as our icon to create an easy and fun branding mark. We have it embroidered on hats, polos, and even a vinyl decal.