“What is the 8?” This page helps explain why the 8 is used and how it has become our icon.
In 1998, Wayne chose a name and starting doing business as Studio 2108, because he was running his freelance graphic design business from his home at 2108 Lafayette Avenue.
In 2006 - 8 years of home and office being one, Wayne ventured out to find an office space for his growing company – setting up an LLC and preparing to hire the first employee.
In 2008, Studio 2108 found the perfect office at 1808 Chouteau Avenue – more about the history of the building. A few people asked, “Will you change the name of the company due to the address?” Answer – NO as our search engine results are too good to lose and after 12 years of using the name Studio 2108 – we will keep it the same even if it looks like a typo when you pull up to the office for the first time.
As you can see the 8 keeps showing up and we have decided to make it our icon. Therefore we have started using the stylized outline 8 as our icon to create an easy and fun branding mark. We have it embroidered on hats and polo’s and even a vinyl decal.
Above are some photos of the office taken by: http://www.beautifulmessphoto.com
