The Story Behind the 8
“What is the 8?”
Wayne chose a name and starting doing business as Studio 2108, because he was running his freelance graphic design business from his home at 2108 Lafayette Avenue. 8 years of home and office being one, Wayne ventured out to find an office space for his growing company – setting up an LLC and preparing to hire the first employee. Studio 2108 found the perfect office at 1808 Chouteau Avenue – more about the history of the building. A few people asked, “Will you change the name of the company due to the address?” – No way! We love it! Not to mention, our search 1998 – 2108 Lafayette Avenue
2006 – 8 Years
2008 – 1808 Chouteau Avenue
As you can see the 8 keeps showing up and we have decided to make it our icon. We have used the stylized outline 8 as our icon to create an easy and fun branding mark. We have it embroidered on hats, polos, and even a vinyl decal